Monitoring results when trying to increase free traffic
The efficiency of business strategies can only be evaluated by analyzing results and monitoring web performance. People widely depend on article marketing to increase free traffic, but this is the first stage of your activity, as you have to find out which articles improve page ranking and which don’t.
Setting short and long term objectives makes the right course of action. Even if for the first weeks, there is not that much traffic to track, do not consider such results a failure. In about a month, there will be an upward trend in the evolution of traffic and the number of visitors will be progressing exponentially. Where does traffic result from? What keywords perform best? What articles interest visitors most?
Statistic reports expose the truth, and unless you know the numbers well, you are walking in the dark. Web analytics could help you extend promotional methods, the quality of the web content that you offer and the channels on which you rely for the dissemination of the material. If you keep writing and submitting articles, posting articles on blogs and sending press releases will increase free traffic.
Unfortunately, you need to know how you increase traffic all the time. You could waste your time and effort if you don’t know where visitors and traffic come from. Once you identify the elements that work and those that lack efficiency, you can continue with a certain strategy or change it, depending on the circumstances.
You can check backlinks that usually increase free traffic better than anything else by using some very basic Google tools that allow you to see how many times your articles are published and republished across the web. You can call the distribution process a success when the number of users and publishers gets higher.
Yet, you will also notice that some articles will not appear in advanced Google searches and you’ll have to determine why. The best way to track backlinks and web performance of your articles is by entering all the data into a spreadsheet or some editor every week. Then, you’ll have all the figures to dissect your web performance professionally and objectively.
The searches conducted online for monitoring purposes can be run using article titles or author’s name. This will show how many articles signed by you are available. This shows that you get a bigger picture of the web sites and directories where your articles have been republished since these are the ones that increase free traffic most.
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